The Social Networking destination MySpace has finally decided to monetize its network by following the trends set up by other big players like Google some years ago on the web. MySpace has recently launched its own private ad network, called MySpace MyAds that is specifically targeted for short time customers & small business owners, much like Google Adsense which initially began with a small set of advertisers.
Jeff Berman, president of sales & marketing at MySpace quoted that ‘The Sky is the only limit’. As according to MySpace, this new system of attracting small advertisers to promote their stuff on the MySpace network will grow their base of advertisers significantly.
The MySpace MyAds platform is open for all. MySpace has provided a lot of new options for the convenience of their advertisers & also in order to look more attractive than its monopolist rival Google Adsense. Here Advertisers can build custom image- based ads on the go. MySpace has provided a lot of ad targeting options to its advertisers based on a variety of factors such as gender, a range of ages from 14 to 65+, geographic targeting for the United States, and a series of highly targeted interests such as drinking, partying, and professional wrestling.
This targeting strategy by MySpace has been named as “Hyper-targeting” Technology & is expected to improve the results of online advertising with as high as 300% over demographically targeted ads.
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